UNRIVALED CUSTOMER SERVICE. UNMATCHED EXPERTISE.
What Drives Us
Exceptional customer service coupled with deep expertise and proven technology means exceptional results for our clients.
Why We Love What We Do
We help associations capture the information your industry needs which becomes the knowledge their members want.
Why Working Together Works
When it comes to members, one size doesn’t fit all. With our industry-leading abilities in custom modeling and reporting, insights are transformed into valuable tools.
The story you tell: data-driven decisions making an industry stronger-together.
The People Behind ‘Us’
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Sara Truesdale Mooney
PRESIDENT
For more than 25 years, I've honed my expertise in association and exhibition management. I have a knack for understanding the potential that your association and its members have when it comes to data and insights. At HAI, I focus on shaping strategic visions, building strong stakeholder relationships, and leading a talented team to deliver top-notch research, data analysis, and market insights. When I'm not ideating high-value opportunities with associations, you'll find me on the court playing a friendly game of tennis or pickleball or immersing myself in nature by hiking and biking trails throughout Wisconsin.
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Todd Snell
VICE PRESIDENT & COO
My mission is to keep our operations seamless, empowering our team to deliver exceptional, data-driven solutions for associations and their members. From strategic planning to financial management, I oversee the behind-the-scenes so we can stay focused on impact. When I'm off the clock, you’ll probably catch me tinkering in my woodworking shop or rolling up my sleeves to help out in the community.
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Brian Seebacher
CHIEF TECHNOLOGY OFFICER
I lead the team that brings our tech visions to life, building the powerful tools behind our leading-edge data solutions. With over 25 years in association market data—as a consultant, software developer, and information architect—I know a thing or two about creating solutions that put your association at the center of your members' data universe. After work, you’ll find me listening to vinyl, hitting the bike trails, or gearing up for a game of broomball.
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Paul Flemming
VP, BUSINESS DEVELOPMENT
As VP of Business Development, I help associations uncover new ways to bring even more value to their members - boosting benefits and finding insights that fuel their business growth. Coaching football, chasing birdies on the golf course (okay, mostly pars), catching a game, or planning my next adventure keeps me busy in my free time.
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Dustin Carlson
PROJECT MANAGER
My focus is helping our teams work seamlessly together to serve our associations and their members through coordination, organization, and communication. I'm passionate about creating positive experiences and delivering valuable outcomes that make a meaningful impact. Downtime for me means listening to a podcast while driving my kids around, crushing a Peloton ride, or purchasing another hoodie.
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Bryce Carrington
IT NETWORK ADMINISTRATOR
As the resident tech expert, I handle everything from keeping computers humming to managing network operations and staying ahead of software updates and security. By keeping our tech reliable, I help our team stay focused on delivering timely, accurate information to our clients. When I'm off the clock, I'm probably working on my '58 Nash, wondering why I have bolts left over.
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Bonnie DeOtis
DOCUMENTATION ANALYST / JUNIOR DEVELOPER
I’m all about leveling up the user experience—whether it’s crafting clear, helpful documentation or refining the web platform for smoother design and workflows. When I’m off-duty, you’ll find me rock climbing or diving into a good movie marathon.
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Eric Erdman
DATA ANALYTICS SPECIALIST
I specialize in maintaining data integrity and delivering insights that empower our associations and their members to truly understand their landscape and make powerful decisions. Catch me on the disc golf course with my wife and two sons, where I spend my free time keeping my game as sharp as my data skills.
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Sean Feehan
DATABASE ADMINISTRATOR
I’m HAI’s go-to Database Administrator, keeping our data rock-solid, secure, and always in action. From data protection to quick tech fixes, I make sure the team has everything they need to keep delivering top-notch solutions to our clients. In my downtime... wait, we’re IT—there’s always something to fix.
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Atlas Gizzi
DATA PROCESSING SPECIALIST
As part of HAI's production team - I'm a modern day hunter and gatherer - tracking down data, discovering patterns and outliers, and transforming it into powerful insights. When I’m not knee-deep in numbers, you’ll find me stirring up shenanigans with friends or getting creative with my latest sewing project. From spreadsheets to box pleats, I’m always crafting something new!
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Bobbi Jo Krieg
BUSINESS OPERATIONS
I’m the logistics coordinator behind smooth day-to-day operations—and often your first friendly contact when you reach out. When I’m not busy keeping things running at work, you’ll find me unwinding in my garden or hanging with my pup.
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Erik Nordmeyer
CONSULTING LEAD
I craft smart, impactful solutions for all things data—turning complex needs into done deals. When I’m not diving into data at HAI, you’ll find me exploring the great outdoors or geeking out on my latest obsession.
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Laurel Ogren
DATA PRODUCTION LEAD
As your friendly neighborhood team lead, I'm the one keeping everything on track and making things happen. Those data reports? Yep, we're the ones behind them. In my free time, I'm most likely playing the cello or crafting. Need a custom-knit sweater? I'm always taking orders.
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Charles Wesenberg
DATA ENGINEER
As a Data Engineer, most of my career has been dedicated to managing transaction system data. I enjoy the challenge of cracking a good [data] puzzle to drive smarter solutions. When I clock out, you will find me fishing or boating with my companion Rosie.
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Kathryn Zessman
RESEARCH DESIGNER
I’m here to help you ask the right questions at the perfect moment, uncovering valuable insights that drive your industry forward. When I'm not designing research, you can catch me watching football with the fam and fixin' up our house.
Unlock game-changing strategies for your association with HAI’s customized data solutions and unbeatable support, driving value and growth for your members.
"As an organization, we make data-driven decisions that's very key and core to our strategy and the implementation of new programs and services."
Michelle Mason, FASAE, CAE
President & CEO