Be the Center of Knowledge and Expertise in Your Industry.

Associations work hard every day to serve their members. HAI’s customized research and programs help drive informed decisions and keep your members ahead of the curve.

We know what we are good at. REALLY good at. So we put our attention, energy, and creativity here. No distractions, no one-offs, no over-promising.

We promise.

PRODUCTS

  • Get answers to your most pressing questions with our tailored survey solutions. We handle everything from development to delivery, giving you clear, actionable insights.

    This research is designed to solve a problem or meet a defined objective.

    What We Do:

    • Collaborate with you to define key questions and objectives

    • Design and develop a custom survey

    • Deploy and promote the survey for maximum engagement

    • Analyze responses, including AI-supported analysis of open-ended feedback

    • Create a detailed report with impactful visualizations

    • Deliver final results ready for decision-making

    What You Get:

    • A custom-built survey aligned with your objectives

    • Comprehensive analysis of responses, including in-depth insights

    • A visually clear, data-driven report

    • Actionable results that empower smarter decisions

  • Provide your members with industry insights and clear data comparisons through tailored benchmarking programs. We manage everything from survey design to final reports.

    This solution is designed to seek insightful trends over time.

    What We Do:

    • Define key comparisons for members and the association

    • Design, deploy, and promote a custom survey

    • Analyze open-ended responses

    • Deliver reports with clear visualizations for individual members and the association

    • Repeat quarterly or annually as needed

    What You Get:

    • Tailored benchmarks for members to compare with industry standards

    • Comprehensive reports with individual and aggregated data

    • Insights to improve member performance and guide association strategies

    • Consistent data flow to track trends and opportunities

  • Get a clear snapshot of your market size and member shares with our one-time Market Data Discovery. Whether as a stand-alone project or a stepping stone to a Market Data Exchange, we provide insights that drive informed decisions.

    What We Do:

    • Define key use cases for the association and members

    • Recruit participating members and agree on data reporting standards

    • Establish a secure, compliant framework for data collection

    • Collect, aggregate, and analyze the data

    • Deliver results: aggregated for the association, individualized for members

    What You Get:

    • A precise view of market size and member shares

    • Tailored insights for benchmarking and strategic planning

    • A secure, reliable process for data reporting

  • Empower your association with real-time insights through ongoing shipments reporting. Our custom platform tracks multiple product programs, aggregates totals to reveal market size, and delivers individual market share reports.

    What We Do:

    • Follow the steps from the Market Data Report to assess needs

    • Design and build a custom software platform tailored to your requirements

    • Collaborate to create a Policy and Procedure Manual and staffing plan

    • Provide ongoing data collection, reporting, and customer support on a monthly or quarterly basis

    What You Get:

    • A dynamic platform that tracks shipments and calculates market size

    • Accurate, up-to-date market share reports for members

    • A reliable, consistent reporting process that supports informed decision-making

    • Ongoing support to ensure seamless data production and accuracy

    • Opportunity to provide add-on services to member companies, developing new products and services

PROGRAMS

  • Turn your data into a strategic advantage with our immersive, hands-on workshops. Over four targeted sessions, we’ll dive into your data, uncover key insights, and build a customized roadmap to elevate your data strategy.

    What You Get:

    • A clear understanding of your key business challenges and opportunities

    • A comprehensive inventory of your current data sets and identified gaps

    • A strategy to bridge those gaps with targeted solutions

    • A customized roadmap to optimize and leverage your data

    Our Recommendations May Include:

    • Data clean-up and structuring

    • Documentation of maintenance processes

    • Governance policy development

    • Improved reporting and data visualization

    • Vendor and subscription optimization

    • Clear roles and staffing responsibilities

    • Building a data-driven culture

FAQs

Can’t we do this ourselves?

Yes, but it’s time-consuming and requires expertise, resources, and a broader perspective that we provide efficiently and effectively.

What if we don’t have the budget?

We deliver maximum value for cost, and many clients secure sponsorships or generate non-dues revenue to offset expenses.

What if our board needs convincing?

We provide materials and support to help you gain board approval.

Our members aren’t asking for this.

Members seek actionable insights to succeed—our surveys enable you to deliver that value exclusively.

Who controls our data?

You do. We prioritize your autonomy, follow NIST Cybersecurity Framework (NIST-CSF) guidelines to maintain privacy and security, and undergo regular third-party audits to ensure compliance.

“We use the data to determine how well current strategic initiatives are going or what we should be focused on going forward strategically. We use the data as part of our highest-level decision-making processes.”

Jason Andringa

President

Discover more with a complimentary consultation.