BE THE CENTER OF KNOWLEDGE AND EXPERTISE IN YOUR INDUSTRY.

Associations work hard every day to serve their members. HAI’s customized research and programs help drive informed decisions and keep your members ahead of the curve.

We know what we are good at. Really good at. So we put our attention, energy, and creativity here. No distractions, no one-offs, no over-promising.

We promise.

Our Products

Research

Uncover answers to the questions your members are asking with our customized research solutions. From development to insights and delivery, our research is designed to help solve your unique challenges and meet defined objectives.

    • Collaborate with you to define key questions and objectives

    • Design and develop research

    • Deploy and promote the research for maximum engagement

    • Analyze member input and/or secondary data sources

    • Create a detailed report with impactful visualizations and insights

    • Deliver final results ready for decision-making

    • Custom-designed research, including surveys, focus groups, and work sessions, aligned to achieve your objectives

    • Comprehensive analysis of results, including in-depth insights

    • A visually clear, data-driven report

    • Actionable results that empower intelligent decisions

Market Data Discovery

Get a clear snapshot of your industry's market size as your members get a snapshot of their share of the market and or/performance to industry trends with our one-time Market Data Discovery. Whether as a one-time project or a stepping-stone to an ongoing Market Data Exchange, this is your pathway to insights that drive informed decisions.

    • Follow the steps from the Market Data Discovery to assess needs

    • Design and build a custom platform tailored to your industry's requirements

    • Co-create a Policy and Procedure Manual (governance), financing plan, and staffing plan

    • Provide ongoing data collection, reporting, and customer support

    • Take in member and association feedback to make improvements to the platform

    • Built on customized platforms with identity management, least-privilege access, and on-going third-party security assessments. How we protect your data.

    • A dynamic platform that tracks important industry metrics and calculates market size

    • Accurate, up-to-date market data reports for members

    • A reliable, consistent reporting process that supports informed decision-making

    • Ongoing support to ensure seamless data production and accuracy

    • Opportunity to grow the program with new members and new data points

Work With Us

Market Data Exchange

Transform your association into the go-to source of market intelligence (collective intelligence) for your industry. Through a secure and continuous data sharing program, our custom platform tracks multiple data programs, aggregates totals to reveal market size, market share and/or other market trends directly to participating members– giving every member an unmatched view of where they stand and where the market is headed.

Signal Points is the proven solution to turn shared data into strategic advantage for your members, industry, and association. Each Signal Points exchange runs on our proprietary systems and is customized to the market you serve – so you and your members can see what’s changing, how to seize new opportunities, and how to respond with confidence.

    • Engage members to identify industry data needs

    • Build consensus on data reporting standards (governance)

    • Establish a secure, compliant framework for data collection

    • Collect, aggregate, analyze the data, and conduct disclosure testing

    • Deliver results: aggregated for the association, individualized for members

    • All member submissions are protected through role-based access controls and governed aggregated rules. No individual company’s data is ever exposed. Learn about our security practices.

    • A precise view of key trends

    • Tailored insights for benchmarking, strategic planning, and advocacy

    • A secure, reliable process for ongoing data reporting and output

Frequently Asked Questions

  • Yes, but it’s time-consuming and requires expertise, resources, and a broader perspective that we provide efficiently and effectively.

  • We deliver maximum value for cost, and many clients secure sponsorships or generate non-dues revenue to offset expenses.

  • We provide materials and support to help you gain board approval.

  • Members seek actionable insights to succeed—our surveys enable you to deliver that value exclusively.

  • You do. We prioritize your autonomy, follow NIST Cybersecurity Framework (NIST-CSF) guidelines to maintain privacy and security, and undergo regular third-party audits to ensure compliance.

“We use the data to determine how well current strategic initiatives are going or what we should be focused on going forward strategically. We use the data as part of our highest-level decision-making processes.”

Jason Andringa
President & CEO

Discover more with a complimentary consultation.

Contact Us