Association Benchmarking Services

What if you were helping create change instead of watching it pass you by?

Break through the noise and deliver information members can’t get anywhere else with our association benchmarking services.

What’s missing

Is your association not the vibrant hub of your community?

You work hard to connect and align your members, but that sense of engagement is missing.

You feel overwhelmed trying to keep up with the pace of change.

You seek to be a thought leader for your industry. You understand what members want to know, but you don’t have the time, skills, or resources to collect and present it.

Opportunities to showcase your authority are passing you by as members look elsewhere.

Think bigger

Imagine you were a key part of your member’s decisions.

Instead of being held at arm’s length, imagine you had a seat at the table when your industry plans its future.

Imagine you could provide your members actionable insights that nobody else could.

Picture a thriving community of engaged members who rely on your association as their go-to information resource.

What if you were helping create change instead of watching it pass you by?

Provide critical insights

Break through the noise and deliver information members can’t get anywhere else.

Our benchmark surveys are the solution to reclaiming your association’s position of relevance and thought leadership. Our comprehensive benchmarking process empowers you to make data-driven decisions and deliver tangible value to your members.

Your members are looking for context – where they sit among their peers and the larger world.

With our powerful, easy-to-use tools, the eyes of your community will be fixed on you as the exclusive provider of critical insights.

You don’t need to go it alone

Here’s how we help.

We work with industry subject matter experts to design ready-made surveys that reflect leading edge thinking and best practices in the most pressing business topics that association communities are asking today.

Topics include:

  • Diversity, Equity, and Inclusion (DEI)
  • Workforce Development
  • Wages and Salaries
  • Sustainability
  • Net Promoter Scores (NPS)

We can also work with you to develop custom benchmarks that track issues specific to your group.

Getting Started

Working with Us is Simple!

We start with a consultation call.

Every association is unique. We get to know you and your goals, then recommend whether our surveys are the right tool for your needs.

You supply us with a list of your members or other stake holders to include in the survey.

Rest assured – we will not share or use this information for any other purpose.

You sit back as we collect, aggregate, and analyze.

Our sophisticated analysis, coupled with an extensive catalog of complementary public information, ensures accuracy and reliability, enabling you to gain deep insights into your association’s performance.

Benchmarking results are produced and made available on our platform.

You have the option to determine the accessibility, whether it’s exclusively for members or also accessible to the public, depending on your association’s strategy and objectives.

Our subject matter experts (SMEs) will guide you through the results, providing in-depth analysis and strategic recommendations.

With their assistance, you can effectively present the findings to your stakeholders, positioning yourself as an industry SME. Follow-up roadmap assistance and specific guidance from our SME is also available.

We track progress by repeating the survey.

Your members get a consistent picture of how they’re doing, and you become a center of excellence.

Benchmark surveys

Why Not Start Today?

This sounds like something we could do ourselves.

Yes – you can do absolutely do parts of this yourself. We applaud anyone who wants to improve their organizations with data! However, you may not have the time, skills, data resources, or subject matter expertise you need to do it all. You also lose the broader perspective that an outside observer provides.

This sounds great but we don’t have the budget for this.

We understand that resources are limited, so we are delivering a solution that delivers as much value as possible for the price. Given the array of popular and important topics, you may also find sponsorship opportunities within your community that could help defray some of the costs – or perhaps even make this a non-dues revenue opportunity for you!

My board needs to get behind this.

We know that board approval is very important to associations, so we provide comprehensive materials and support to help you build consensus.

Our members aren’t asking us for this.

While your members may not ask for benchmark surveys by name, they want relevant and actionable insights that can drive their success. Our surveys empower you to deliver precisely what your members require to thrive in a competitive landscape, and your members can only source this information from you, the association.

Who has control over our data? You do.

We value your association’s autonomy. Throughout the benchmarking process, we collaborate closely with you, providing transparency and flexibility. You maintain control over the information shared and the strategies implemented. We follow NIST CSF guidelines for security and privacy, and submit to regular third-party auditing.

About us

Our work helps guide the decisions of leading industries every day.

We are Hargrove & Associates, Inc.

For over thirty years, we have helped associations worldwide deliver exclusive custom market insights to their members. Our work helps guide the decisions of leading industries every day.

We have learned a lot about what works and what doesn’t in association data programs.

We have seen first hand the value that associations deliver when they leverage their close relationship with their members.

We believe this value should not be exclusive to large associations with big budgets.

We want to help more organizations fulfill their missions and make healthier, more productive communities with the power of collective intelligence.