6 Ways to Make Your Next Survey More Useful

You asked your members. They answered.
But did your survey give you real direction—or just data?

If it missed the mark, here could be why…

6 Mistakes + Fixes:

1. Trying to ask everything at once → Fix it by focusing on one core objective per survey. Save secondary topics for future pulses. More clarity = more useful responses, and brevity will be less overwhelming.

2. Surveying everyone with the same questions → Fix it by tailoring questions by role, job level, or segment. A generic survey gives you generic insight—personalized input leads to sharper decisions.

3. No clear plan to act on the results → Fix it by knowing what decisions the survey will inform before you write the questions. Design with purpose, not just curiosity.

4. Skipping audience segmentation → Fix it by not just asking “What do our members think?”—ask “What do these types of members need?” Break down responses by key groups to surface actionable patterns.

5. Sending to the wrong people (or all the people) → Fix it by only surveying those who can act on the results—or benefit from the outcome. More isn’t better if it clouds the signal.

6. Failing to close the loop after the survey → Fix it by telling members what you learned—and what you’re doing with it. Closing the loop builds trust and increases participation next time.

Want to collect data your board and members can actually use?

Let’s rethink your next survey together >> Schedule a complimentary discovery call.