Essential Skills: Association Forum Webinar
Webinar Overview:
In this recent webinar, we explored the results of a landmark research study examining the future skills and competencies association professionals need to stay ahead in a rapidly evolving industry. The session, supported by Hargrove Association Insights (HAI) and Visit Omaha, highlighted how roles across all career stages—from entry-level functional specialists to mid-level managers and the C-suite—must adapt to emerging challenges.
Key Takeaways:
Future-Focused Skills: Critical thinking, data-driven decision-making, leadership, and adaptability ranked high across the board, reflecting the need to anticipate change rather than merely react to it.
Role-Specific Needs:
Functional Specialists: Emphasis on building agility, emotional intelligence, and the ability to handle change.
Empowered Middle (Mid-Level): A greater focus on innovation, coaching, and data interpretation.
C-Suite: Strategic thinking, succession planning, and empowering teams are top priorities.
Learning Preferences: In-person workshops, live online courses, peer discussions, and short, bite-sized learning segments were favored over lengthy, pre-recorded sessions, underscoring the desire for engaging, interactive formats.
Why It Matters:
As workforce demands evolve, associations that align professional development with these insights will be better positioned to guide their members, foster industry growth, and navigate tomorrow’s uncertainties. The findings from this research will inform future programs, ensuring that professionals have the skills and strategies they need to thrive.
Whether you’re shaping talent strategies, considering your own professional growth, or looking for new ways to serve members, this webinar offers actionable insights on building the capabilities that will matter most in the years ahead.
