CMA X HAI STRATEGIC PARTNERSHIP
STRENGTHENING THE FUTURE OF ASSOCIATIONS
THROUGH COLLECTIVE
INTELLIGENCE
A resource hub created for CMA members — helping association leaders leverage shared data for clearer decisions, increased relevance, and tangible value.
SUMMER LEADERSHIP CONFERENCE
Thursday, July 30 • 1:30 PM • Colorado Springs, CO
UPCOMING SESSION
Many associations are already collecting valuable information from their members. The challenge is maximizing the value of that data for members, association leadership, and policy initiatives.
Our interactive session The Data Advantage: Why Associations That Benchmark Win explores how associations are using benchmarking, market intelligence, data exchange programs, and AI to create more meaningful insights and stronger outcomes.
Attendees will share real-world examples, exchange ideas with peers, and leave with practical takeaways to apply to their own organization's strategy.
SURVEY DATA
PULSEPOINTS: CMA ASSOCIATION
PROFESSIONALS STAFF WORKSHOP
Real-time input from CMA leaders on the issues shaping association strategy today.
WHY COLLECTIVE INTELLIGENCE MATTERS
It’s not about more data – it’s about the right data.
The challenge is not acquisition. It’s ensuring member confidence in confidentiality, interpreting information responsibly, and aligning insight to inform real decisions.
HAI’s partnership with CMA is focused on helping association leaders turn shared data into
collective intelligence - insight grounded in trust and designed to help your members, and your industry grow.
DATA ALONE DOESN’T CREATE CLARITY. ALIGNMENT DOES.
RESOURCES
FEATURED RESOURCE
Building a successful data program isn't just about collecting information. It's about earning member trust from the very beginning.
Explore HAI's DISCOVER framework, a practical, member-driven process for designing data programs that associations can launch, grow, and sustain with confidence.
DATA STRATEGY | FRAMEWORK
BUILDING A DATA PROGRAM YOUR MEMBERS WILL CHAMPION
A practical framework for designing trusted, member-driven data exchange programs.
INSIGHTS IN ACTION
From Insight to Influence
Key takeaways from HAI's May workshop on using data, AI, and industry intelligence to strengthen advocacy.
Collective Intelligence: The Future of Association Value
This mainstage session explored how associations can move beyond dashboards and reports to use shared data more strategically.
WLC 2026: Presenter Perspective
A reflection from CMA’s Winter Leadership Conference on how collective intelligence is shaping association decision-making.
PulsePoints: Community Input
Ongoing survey data capturing real-time priorities and challenges from CMA leaders.
Trust Is Your Advantage. Now Use It.
How associations can turn trust into clear, data-driven insight that strengthens decisions and member value.
A STRATEGIC PARTNERSHIP
HAI and the Council of Manufacturing Associations share a commitment to helping associations navigate complexity with confidence. This collaboration is designed to support CMA members with timely insight, shared learning, and practical intelligence - not just data for data’s sake.
CONTINUE THE CONVERSATION
The questions raised in the session don’t end when the conference does. If your association is navigating how to use shared data more strategically - or wondering what collective intelligence could look like in practice - we’re happy to talk.