STRENGTHENING
THE FUTURE
OF ASSOCIATIONS
THROUGH
COLLECTIVE
INTELLIGENCE
CMA x HAI STRATEGIC PARTNERSHIP
Welcome to HAI’s resource hub, created for CMA members, and designed to help association leaders leverage collective intelligence for clearer decisions, increased relevance, and tangible value.
We are excited to be sharing fresh insights and ideas stemming from varied perspectives and learning opportunities throughout this year.
FEATURED RESOURCE
PANEL DISCUSSION | STAFF WORKSHOP
FROM INSIGHT TO INFLUENCE: DATA-DRIVEN ADVOCACY IN AN ERA OF AI, MISINFORMATION, & POLICY COMPLEXITY
The May workshop brought together government relations and public affairs association professionals to work through something that's on a lot of minds right now: how to stay credible and effective when information moves fast and not all of it is accurate.
The conversation was candid, practical, and full of ideas worth carrying back to your own work. Whether you were in the room or are catching up now, we hope it's a useful resource. Here’s what came out of it.
Presented: May 2026
PULSEPOINTS: CMA Association Professionals Staff Workshop
PulsePoints captures real-time input from CMA leaders on the issues shaping association strategy today.
WHY COLLECTIVE INTELLIGENCE MATTERS
It’s not about more data – it’s about the right data.
The challenge is not acquisition. It’s ensuring member confidence in confidentiality, interpreting information responsibly, and aligning insight to inform real decisions.
HAI’s partnership with CMA is focused on helping association leaders turn shared data into
collective intelligence - insight grounded in trust and designed to help your members, and your industry grow.
DATA ALONE DOESN’T CREATE CLARITY. ALIGNMENT DOES.
INSIGHTS IN ACTION
Collective Intelligence: The Future of Association Value
This mainstage session explored how associations can move beyond dashboards and reports to use shared data more strategically.
WLC 2026: Presenter Perspective
A reflection from CMA’s Winter Leadership Conference on how collective intelligence is shaping association decision-making.
Trust Is Your Advantage. Now Use It.
How associations can turn trust into clear, data-driven insight that strengthens decisions and member value.
PulsePoints: Community Input
Ongoing survey data capturing real-time priorities and challenges from CMA leaders.
Insight to Influence
Turning industry data into your most powerful advocacy asset.
Read Now >
AI and Advocacy
What works, what doesn’t and what’s next.
Read Now >
HAI and the Council of Manufacturing Associations share a commitment to helping associations navigate complexity with confidence. This collaboration is designed to support CMA members with timely insight, shared learning, and practical intelligence - not just data for data’s sake.
A STRATEGIC PARTNERSHIP
CONTINUE THE CONVERSATION
The questions raised in the session don’t end when the conference does. If your association is navigating how to use shared data more strategically - or wondering what collective intelligence could look like in practice - we’re happy to talk.