CMA X HAI STRATEGIC PARTNERSHIP
STRENGTHENING THE FUTURE OF ASSOCIATIONS
THROUGH COLLECTIVE
INTELLIGENCE
A resource hub created for CMA members — helping association leaders leverage shared data for clearer decisions, increased relevance, and tangible value.
CMA SLC Recap
FEATURED RESOURCE
Most associations are sitting on more data than they realize. The challenge was never creating it, it’s turning what you already have into intelligence members can use.
This recap pulls the key takeaways from HAI’s Summer Leadership Conference session, The Data Advantage: Why Associations That Benchmark Win, covering what benchmarking actually delivers, how to build data maturity in stages, where AI fits (and where it doesn’t), and how to earn member trust before asking for more.
INSIGHTS IN ACTION
From Insight to Influence
Key takeaways from HAI's May workshop on using data, AI, and industry intelligence to strengthen advocacy.
Collective Intelligence: The Future of Association Value
This mainstage session explored how associations can move beyond dashboards and reports to use shared data more strategically.
WLC 2026: Presenter Perspective
A reflection from CMA’s Winter Leadership Conference on how collective intelligence is shaping association decision-making.
PulsePoints: Community Input
Ongoing survey data capturing real-time priorities and challenges from CMA leaders.
Trust Is Your Advantage. Now Use It.
How associations can turn trust into clear, data-driven insight that strengthens decisions and member value.
A STRATEGIC PARTNERSHIP
HAI and the Council of Manufacturing Associations share a commitment to helping associations navigate complexity with confidence. This collaboration is designed to support CMA members with timely insight, shared learning, and practical intelligence - not just data for data’s sake.
SURVEY DATA
PULSEPOINTS: CMA 2026 SLC
Real-time input from CMA leaders on the issues shaping association strategy today.
WHY COLLECTIVE INTELLIGENCE MATTERS
It’s not about more data – it’s about the right data.
The challenge is not acquisition. It’s ensuring member confidence in confidentiality, interpreting information responsibly, and aligning insight to inform real decisions.
HAI’s partnership with CMA is focused on helping association leaders turn shared data into
collective intelligence - insight grounded in trust and designed to help your members, and your industry grow.
DATA ALONE DOESN’T CREATE CLARITY. ALIGNMENT DOES.
CONTINUE THE CONVERSATION
The questions raised in the session don’t end when the conference does. If your association is navigating how to use shared data more strategically - or wondering what collective intelligence could look like in practice - we’re happy to talk.