STRENGTHENING
THE FUTURE
OF ASSOCIATIONS
THROUGH
COLLECTIVE
INTELLIGENCE
In partnership with CMA at WLC 2026
Welcome to HAI’s resource hub, created for CMA members, and designed to help association leaders leverage collective intelligence for clearer decisions, increased relevance, and tangible value.
Beginning with insights from the Winter Leadership Conference, it will continue to grow throughout 2026 with fresh ideas, perspectives, and learning opportunities.
CMA x HAI STRATEGIC PARTNERSHIP
WHY COLLECTIVE INTELLIGENCE MATTERS
It’s not about more data – it’s about the right data.
The challenge is not acquisition. It’s ensuring member confidence in confidentiality, interpreting information responsibly, and aligning insight to inform real decisions.
HAI’s partnership with CMA is focused on helping association leaders turn shared data into
collective intelligence - insight grounded in trust and designed to help your members, and your industry grow.
DATA ALONE DOESN’T CREATE CLARITY. ALIGNMENT DOES.
PULSEPOINTS: ADD YOUR PERSPECTIVE
PulsePoints captures real-time input from CMA leaders on the issues shaping association strategy today.
Take less than one minute to answer the questions below and add your perspective to this collective snapshot. We’ll share what we’re hearing and use these insights to inform future content and conversations across the CMA community.
FEATURED RESOURCE
MAINSTAGE SESSION | WINTER LEADERSHIP CONFERENCE
COLLECTIVE INTELLIGENCE:
THE FUTURE OF ASSOCIATION VALUE
This mainstage session explored how associations can move beyond dashboards and reports to use shared data more strategically.
Presented: January 15, 2026
INSIGHTS IN ACTION
WLC 2026: Presenter Perspective
A reflection from CMA’s Winter Leadership Conference on how collective intelligence is shaping association decision-making.
PulsePoints: Community Input
Ongoing survey data capturing real-time priorities and challenges from CMA leaders.
Workshops & Deeper Engagement
Virtual and in-person opportunities planned throughout 2026 to explore collective intelligence in practice.
COMING SOON
HAI and the Council of Manufacturing Associations share a commitment to helping associations navigate complexity with confidence. This collaboration is designed to support CMA members with timely insight, shared learning, and practical intelligence - not just data for data’s sake.
A STRATEGIC PARTNERSHIP
CONTINUE THE CONVERSATION
The questions raised in the session don’t end when the conference does. If your association is navigating how to use shared data more strategically - or wondering what collective intelligence could look like in practice - we’re happy to talk.