Collective Intelligence: The Future of Association Value

MAINSTAGE SESSION | WINTER LEADERSHIP CONFERENCE

Get key insights from the CMA 2026 Winter Leadership Conference on how associations can leverage collective intelligence, data strategy, and benchmarking to navigate complexity and lead with confidence.

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Sara Truesdale Mooney, CAE, CEM, IOM

For more than 25 years, I've honed my expertise in association and exhibition management. I have a knack for understanding the potential that your association and its members have when it comes to data and insights. At HAI, I focus on shaping strategic visions, building strong stakeholder relationships, and leading a talented team to deliver top-notch research, data analysis, and market insights. When I'm not ideating high-value opportunities with associations, you'll find me on the court playing a friendly game of tennis or pickleball or immersing myself in nature by hiking and biking trails throughout Wisconsin.

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Insights and Takeaways from Sara Feuling’s Winter Leadership Conference Session

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Forecasting Success: How Predictive Modeling Helped AEM Shape Exhibitor Outcomes