SMARTER DECISIONS
START HERE

Perspectives, benchmarks, and real-world insights designed to help association leaders move forward with confidence.

Guide Decisions at the CEO & Board Level
Guide Implementation at the Staff Level

WHAT INTERESTS YOU

Data Exchanges

How shared data becomes real-world perspective >

Data Strategy

Turn data into decisions leaders can stand behind >

Research

Use benchmarks to measure what actually matters >

Budgeting

Use data to plan, justify, and lead better budget decisions >

Explore All Insights

CMA Insights

Three people seated on stage at a conference, with a blue banner behind them that reads "From Founders to Future Makers CMA 2026 WLC." The audience is visible in the foreground, and stage lighting is directed at the speakers.

Insights and Takeaways from CMA Winter Leadership Conference Session

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Event poster for the CMA 2026 WLC conference in Baltimore, Maryland, from January 14 to 16, 2026, sponsored by CMA and M.

Collective Intelligence: The Future of Association Value

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SEE BEYOND
YOUR OWN DATA

The insights you’re exploring here are just one piece of the picture.

Through our collaboration with CMA, association leaders gain access to shared learning, broader perspective, and real-world intelligence—so decisions aren’t made in isolation.

EXPLORE CMA

"I've been working with HAI for about 13 years...never had a bad experience, I have no doubt the great service will continue!"

Lee Steinbeiser
Data & Analytics

Testimonial from New Holland