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Perspectives, benchmarks, and real-world insights designed to help association leaders move forward with confidence.
WHAT INTERESTS YOU
Data Exchanges
How shared data becomes real-world perspective >
Data Strategy
Turn data into decisions leaders can stand behind >
Benchmarking
Use benchmarks to measure what actually matters >
Budgeting
Use data to plan, justify, and lead better budget decisions >
Featured Insights
Data Exchanges Insights and Takeaways from CMA Winter Leadership Conference Session
Data Strategy Forecasting Success: How Predictive Modeling Helped AEM Shape Exhibitor Outcomes
In Partnership with AEM: Making the Most of Market Share Data
5 Benchmarks Worth a Look Before You Lock Your Budget
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Insights and Takeaways from Sara Feuling’s Winter Leadership Conference Session
In this reflection from Sara Feuling, P.E., Senior Director of Portfolio Management at the Association of Equipment Manufacturers (AEM), she shares how her team rethought data not just as numbers, but as a leadership tool. By moving from scattered metrics to strategic insights, AEM gained clarity on what matters most—and how to act on it.
SEE BEYOND YOUR OWN DATA
The insights you’re exploring here are just one piece of the picture.
Through our collaboration with CMA, association leaders gain access to shared learning, broader perspective, and real-world intelligence—so decisions aren’t made in isolation.
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Data & Analytics
