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Sara Truesdale Mooney, CAE, CEM, IOM Sara Truesdale Mooney, CAE, CEM, IOM

How to Launch an Industry Data Exchange

Launching a successful data exchange starts with more than technology. Explore HAI's practical seven-step guide for building trusted, member-driven programs that deliver lasting value for associations and their members.

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Kurt Wilson Kurt Wilson

Building a Data Program Your Members Will Champion

Successful data programs aren't built overnight—they're built with members. Learn how HAI's proprietary DISCOVER framework helps associations design trusted, collaborative data programs that members actively support and sustain.

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Sara Truesdale Mooney, CAE, CEM, IOM Sara Truesdale Mooney, CAE, CEM, IOM

What Associations Can Do That Others Can't

Associations are uniquely positioned to see what individual companies cannot: the broader story of an industry. Discover how collective intelligence can turn trusted relationships and shared knowledge into more informed decisions and stronger member value.

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Doug Verduzco Doug Verduzco

Part 3: The Data Foundation

A practical look at the six data capabilities that support credible advocacy—from industry surveys and benchmarking to governed data processes and policy-ready reporting.

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Doug Verduzco Doug Verduzco

Part 2: AI and Advocacy

AI is changing how advocacy happens. This piece examines where it adds value, where governance still matters, and how associations can use both to strengthen their role as a trusted industry voice.

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Doug Verduzco Doug Verduzco

Part 1: From Insight to Influence

Policymakers are under pressure to act quickly and confidently. This piece explores how associations are using aggregated industry data to strengthen credibility, increase relevance, and influence outcomes.

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Doug Verduzco Doug Verduzco

Associations Have Something Increasingly Rare Right Now.

Associations already hold something increasingly rare: trust. The opportunity now is to turn that trust into actionable insight. This piece explores how associations can use data and collective intelligence to deliver clearer, more credible guidance to members—and strengthen their role as the industry’s most trusted source.

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Sara Truesdale Mooney, CAE, CEM, IOM Sara Truesdale Mooney, CAE, CEM, IOM

Insights and Takeaways from Sara Feuling’s Winter Leadership Conference Session

In this reflection from Sara Feuling, P.E., Senior Director of Portfolio Management at the Association of Equipment Manufacturers (AEM), she shares how her team rethought data not just as numbers, but as a leadership tool. By moving from scattered metrics to strategic insights, AEM gained clarity on what matters most—and how to act on it.

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CMA Insights


Insights and Takeaways from CMA Winter Leadership Conference Session

Collective Intelligence: The Future of Association Value


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Data & Analytics