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CMA Insights
Insights and Takeaways from CMA Winter Leadership Conference Session
Forecasting Success: How Predictive Modeling Helped AEM Shape Exhibitor Outcomes
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Insights and Takeaways from Sara Feuling’s Winter Leadership Conference Session
In this reflection from Sara Feuling, P.E., Senior Director of Portfolio Management at the Association of Equipment Manufacturers (AEM), she shares how her team rethought data not just as numbers, but as a leadership tool. By moving from scattered metrics to strategic insights, AEM gained clarity on what matters most—and how to act on it.
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