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Perspectives, benchmarks, and real-world insights designed to help association leaders move forward with confidence.

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Kurt Wilson, Senior Director, Data Production Kurt Wilson, Senior Director, Data Production

What We Learned On Our Summer Break

Associations are sitting on more valuable data than they may realize. Explore key takeaways from HAI’s CMA Summer Leadership Conference session on turning that data into benchmarking, market intelligence, and insights members can actually use.

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Sara Truesdale Mooney, CAE, CEM, IOM, President Sara Truesdale Mooney, CAE, CEM, IOM, President

How to Launch an Industry Data Exchange

Launching a successful data exchange starts with more than technology. Explore HAI's practical seven-step guide for building trusted, member-driven programs that deliver lasting value for associations and their members.

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Kurt Wilson, Senior Director, Data Production Kurt Wilson, Senior Director, Data Production

Building a Data Program Your Members Will Champion

Successful data programs aren't built overnight—they're built with members. Learn how HAI's proprietary DISCOVER framework helps associations design trusted, collaborative data programs that members actively support and sustain.

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Doug Verduzco, VP, Enterprise Data Insights Doug Verduzco, VP, Enterprise Data Insights

Part 3: The Data Foundation

A practical look at the six data capabilities that support credible advocacy—from industry surveys and benchmarking to governed data processes and policy-ready reporting.

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Doug Verduzco, VP, Enterprise Data Insights Doug Verduzco, VP, Enterprise Data Insights

Part 1: From Insight to Influence

Policymakers are under pressure to act quickly and confidently. This piece explores how associations are using aggregated industry data to strengthen credibility, increase relevance, and influence outcomes.

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CMA Insights


Three people seated on stage at a conference, with a blue banner behind them that reads "From Founders to Future Makers CMA 2026 WLC." The audience is visible in the foreground, and stage lighting is directed at the speakers.

Insights and Takeaways from CMA Winter Leadership Conference Session

Event poster for the CMA 2026 WLC conference in Baltimore, Maryland, from January 14 to 16, 2026, sponsored by CMA and M.

Collective Intelligence: The Future of Association Value


SEE BEYOND
YOUR OWN DATA

The insights you’re exploring here are just one piece of the picture.

Through our collaboration with CMA, association leaders gain access to shared learning, broader perspective, and real-world intelligence—so decisions aren’t made in isolation.

"I've been working with HAI for about 13 years...never had a bad experience, I have no doubt the great service will continue!"

Lee Steinbeiser
Data & Analytics

Testimonial from New Holland